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February 6, 2011 / ntuaddiction

Where have we gone?

Gee, we seem to have been neglecting the blog a bit.

We will be back with posts soon.

But for now, we like to wish you guys a very Happy Lunar New Year!


October 14, 2010 / ntuaddiction

Ulu Pandan bear: Dud or Hit?

After racking up close to 66k views on Youtube, The Ulu Pandan bear has been revealed to be a hoax. It was revealed to be a social media campaign for Philips by The Secret Little Agency. (I knew it. I knew it was fake from the start)

In my humble opinion, they were probably hoping for the buzz to create interest in the bear, which Philips could probably leverage on. Unforunately, it backfired, badly. They probably didn’t expect the interest of the police and the Singapore Zoo. You might argue that negative publicity is publicity anyhow. In this case, it looks to be doing poorly regardless. Check out #ulupandanbear on Twitter. The consensus? FAIL.

The campaign video it has released in the aftermath has not helped matters either. I couldn’t bear (excuse the pun) to watch it to the end. It was just that horrid. In my book, it is a dud. If you are interested, you can watch the camapign video here:


A close shave? Thats the big idea? Really? Poor show chaps. Poor show.

What do you think?

For more opinions, campaigns and ideas, stay tuned here or on our Facebook page:!

October 4, 2010 / ntuaddiction

Join us at our Facebook site!

Hi guys, remember to join us at our Facebook group to get more updates on great advertising and talks/workshops coming to NTU!


October 2, 2010 / ntuaddiction

Talk by Chief Creative Officer of Publicis Asia, Calvin Soh

Please signal your interest by filling the form below.

Click here

September 21, 2010 / ntuaddiction

Spikes Asia 2010

A bunch of us just finished 2 1/2 days of Spikes Asia and all I can say is: What an experience.

Once I am well rested, I will try and give the key points of the seminar.


And by the way, congrats to all the new members. Don’t be shy, talk on the wall and share what knowledge you know!

September 7, 2010 / ntuaddiction

We want your brain!

Recruitment ends 9th Sept. Interviews start 13 Sept.

September 4, 2010 / ntuaddiction

Project 08: IPPFA Zheng Branch – Chinese New Year Card

Assisting the IPPFA Zheng Branch, Addiction helped to design Chinese New Year cards for Zheng to send out to their clients.