Gee, we seem to have been neglecting the blog a bit.
We will be back with posts soon.
But for now, we like to wish you guys a very Happy Lunar New Year!
After racking up close to 66k views on Youtube, The Ulu Pandan bear has been revealed to be a hoax. It was revealed to be a social media campaign for Philips by The Secret Little Agency. (I knew it. I knew it was fake from the start)
In my humble opinion, they were probably hoping for the buzz to create interest in the bear, which Philips could probably leverage on. Unforunately, it backfired, badly. They probably didn’t expect the interest of the police and the Singapore Zoo. You might argue that negative publicity is publicity anyhow. In this case, it looks to be doing poorly regardless. Check out #ulupandanbear on Twitter. The consensus? FAIL.
The campaign video it has released in the aftermath has not helped matters either. I couldn’t bear (excuse the pun) to watch it to the end. It was just that horrid. In my book, it is a dud. If you are interested, you can watch the camapign video here:
A close shave? Thats the big idea? Really? Poor show chaps. Poor show.
What do you think?
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A bunch of us just finished 2 1/2 days of Spikes Asia and all I can say is: What an experience.
Once I am well rested, I will try and give the key points of the seminar.
And by the way, congrats to all the new members. Don’t be shy, talk on the wall and share what knowledge you know!