Gee, we seem to have been neglecting the blog a bit.
We will be back with posts soon.
But for now, we like to wish you guys a very Happy Lunar New Year!
After racking up close to 66k views on Youtube, The Ulu Pandan bear has been revealed to be a hoax. It was revealed to be a social media campaign for Philips by The Secret Little Agency. (I knew it. I knew it was fake from the start)
In my humble opinion, they were probably hoping for the buzz to create interest in the bear, which Philips could probably leverage on. Unforunately, it backfired, badly. They probably didn’t expect the interest of the police and the Singapore Zoo. You might argue that negative publicity is publicity anyhow. In this case, it looks to be doing poorly regardless. Check out #ulupandanbear on Twitter. The consensus? FAIL.
The campaign video it has released in the aftermath has not helped matters either. I couldn’t bear (excuse the pun) to watch it to the end. It was just that horrid. In my book, it is a dud. If you are interested, you can watch the camapign video here:
A close shave? Thats the big idea? Really? Poor show chaps. Poor show.
What do you think?
For more opinions, campaigns and ideas, stay tuned here or on our Facebook page: www.facebook.com/ntuaddiction!
Hi guys, remember to join us at our Facebook group to get more updates on great advertising and talks/workshops coming to NTU!
http://www.facebook.com/ntuaddiction
Cheers!
A bunch of us just finished 2 1/2 days of Spikes Asia and all I can say is: What an experience.
Once I am well rested, I will try and give the key points of the seminar.
Cheers.
And by the way, congrats to all the new members. Don’t be shy, talk on the wall and share what knowledge you know!
Recruitment ends 9th Sept. Interviews start 13 Sept.
Assisting the IPPFA Zheng Branch, Addiction helped to design Chinese New Year cards for Zheng to send out to their clients.
Radio Fusion, NTU’s campus radio station needed a logo to best represent themselves. Incorporating a musical note and the Chinese name for Radio Fusion, Fei Sheng, Addiction produced the final design for the station.
The Mega Flea Market was held earlier this year (2010) at the Singapore Expo. Addiction assisted the Mega Flea Market with its brochures and PR efforts. It the process of doing so, it helped the event secure over $40,000 of PR coverage, with major papers such as Zaobao covering the event.
We helped Nature Trekker, a non profit organisation with designing a corporate logo for them. The above are designs we put forward to them.
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